The past year or so has been a bumpy ride for the business that derives a good percentage of its revenue from its position in search engine results placement (SERP). In its never ending quest to weed out spam results, sometimes Google throws the baby out with bathwater. There has been quite a few major search algorithm updates, like Panda, Penguin and the latest, EMD. SEO professionals, even the white hats, and their clients are riding this bucking bronco with white knuckles. Sometimes your website is up at the top, then disappears entirely for a short while, then may or may not reappear. It could be any company website, large or small. This is called the “Google Dance”.
Other websites, like some of my clients and my own NicksWebWorks, manage to stay at the top for some very good longtail keywords. The broader keywords are much more competitive and the advantage could go to the marketing departments that have large budgets. That doesn’t have to be the case.
You can do all the SEO voodoo you want, but it still comes down to relevant content. Your website has to have all the right words in the right places and that requires incredible attention to detail. Software spinners won’t cut it, so it has to be done by humans. That’s where all your money goes.
Just In Time For The Holidays
So you got that large, flat screen TV for Christmas? Get it hooked up and on your wall by the professionals, new NWW web design client LuxEntertainment